Amazon After Christmas Sales 2025. Black friday is always the friday after thanksgiving. When is black friday 2025—and when is amazon's black friday sale event?
Despite record growth expected this prime day, amazon’s share of all online purchases made during the annual event is decreasing as a growing number of retailers ride. More than 60% of sales in amazon’s store during the event were from independent sellers—that includes sales on popular items from small businesses like jlab, blissy, luxe.
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